WE ARE ERA.
WE ARE ERA.
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In Catalunya, there’s an old saying: qui no vulgui pols, que no vagi a l’era. It means: “whoever doesn't want dust shouldn't go to the threshing floor”.
But we chose a different path. ERA is exactly where the action happens. We embrace the grit, solve the tough problems, and build things that matter.
We create impact.
WE ARE IN BARCELONA.
WE ARE IN BARCELONA.
There is a reason Barcelona is a global epicenter for bicycle and motorcycle innovation. We are surrounded by mountains and packed with riders.
At ERA, this is our playground and our test track. We leverage Barcelona’s rich industrial design heritage to engineer sports products that don't just look incredible; they perform flawlessly when you're pushed to the limit.
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